BIURO DE MONE — financial detective

Your ads “work”. So where’s the profit?

A spreadsheet that pulls data from Meta and your CRM into one place, computes real net profit (PnL) and shows where your business economy leaks or leaves money on the table.

Show me my real profit →

One-time purchase · instant access · video guide included

Already used by ecom owners and senior media buyers

01 — The pain

ROAS looks great. Revenue’s there. Yet there’s less money at month-end than there should be.

Sound familiar?

Meta shows a ROAS of 4–5, but you don’t know how much is actually left after cost of goods, taxes, fees and returns.
Data is scattered: ads in one place, sales in another, cost of goods “in your head”, returns counted by no one.
You feel money draining somewhere — but you can’t point to it with a specific number.
And the only advice you hear everywhere is “spend more budget” or “test new creatives”.
What the ad account hides:

the biggest growth area isn’t targeting. It’s average order value, landing conversion, returns and cost of goods. That’s where the numbers you don’t see are hiding. Meta will never show you that.

While you optimize cost-per-click, you’re deciding blind — without the full economic picture.
02 — How the tool was born

I couldn’t leave something that truly works in a drawer.

MONEMONE · фінансовий детектив

My path to this tool started with in-depth training from market leaders. I began applying what I learned and quickly realised: even though I already had my own analysis spreadsheet, it didn’t meet senior-level needs.

The problem wasn’t reporting “chaos”. It was that the spreadsheet didn’t let me understand customer value or find the weak spots.

Working with clients, I kept hitting the same wall: I could see where a business economy had weak spots, but I had no clear, financially grounded tool to show it. Our shared success lived beyond Meta ads — in metrics like average order value or landing conversion.

Those used to be just my assumptions. Now they’re fact, backed by numbers. I turned my spreadsheet into a tool that goes beyond one ad account. The feedback from senior peers and clients was strong enough that I knew everyone should have it.

03 — The product

Not just a spreadsheet. Your personal “financial detective”.

One file that pulls Meta + your CRM into one place and traces every number down to net profit.

Real PnL (EBITDA)

Computes net profit after ads, cost of goods, taxes, fees, staff and fixed costs. Not revenue, not ROAS — money.

Auto data collection

Pulls data from Meta and your CRM automatically, no manual copying.

Customer unit economics

Average order value for new and returning customers, revenue and profit per buyer, margins.

The whole funnel in numbers

Impression → click → lead → purchase (CTR, CTL, CR, CVR) plus returns and refunds.

All efficiency metrics

ROAS, NC ROAS, ROMI, ROI, CPM, CPC, CPL, cost per buyer — with trend lines so you see momentum at a glance.

By month, by day, by category

Breakdowns across products/services and over time.

Auto currency conversion

At the current rate.

A yearly profit planner

Not a report on the past, but a tool to set financial goals and see what it takes to reach them.

Technically elegant: every source meets in one place.
Technological: it pulls the data and computes the bottom line itself.
Above all: it shows where the lever is in your economy.
04 — Who it’s for

Who this tool is for

Ecom and product-business owners — to see real profit, not “revenue” and “ROAS”.
Anyone spending $1,000+/mo on ads — here every percent of optimization shows up in the numbers.
Businesses working with a media buyer/agency — one source of truth: everyone talks profit, not clicks.
Those who want to scale deliberately, not “pour in budget and pray”.

Not a fit if you’re happy just watching ROAS in the dashboard and don’t care how much is left as profit.

05 — A telling case

The growth wasn’t in the ad budget.

On one project, the spreadsheet helped us identify a weak spot — average order value.

It turned out the lever wasn’t a bigger ad budget or new creatives, but an internal metric nobody had been measuring.

Once it became visible as a concrete number, it was clear what to work on next. No guessing.

The real growth area isn’t always pricier targeting. Sometimes you just can’t see it until you bring every number into one place.
Weak spot found leverage
Avg. order value
a metric nobody was tracking before
Ad budget
unchanged—
New creatives
not needed—
06 — Reviews

What people already using it say

TOP-TIER spreadsheet! Everything’s laid out in such detail and easy to read — you can even view the charts.
— Telegram user
Brutal breakdown. How long did this take you?
— media buyer
This is the top, honestly. I especially like the trend line on the metrics. Best integration I’ve seen so far.
— peer
Hey, the spreadsheet is fire! Can you share the template?
— ecom owner
Saw your spreadsheet on ecomchenko — really cool!
— subscriber

Results are individual and depend on your business; the tool does not guarantee any specific profit.

07 — Why the old approach fails

“Watching ROAS in the dashboard” isn’t analytics anymore. It’s guessing.

The old way
With BIURO DE MONE
You watch ROAS in Meta
You see real net profit (PnL)
Cost of goods and returns “in your head”
Everything counted in the calculation
Data in 3–4 places
All in one place (Meta + CRM)
“Spend more budget”
You see which metric is dragging your economy
A report on the past
A profit plan a year ahead

The market got more expensive. The winner isn’t who spends more, but who sees their economy down to the kopeck and knows where the lever is.

08 — How it works

Up and running in one evening

01

Connect

Follow the video guide to link the spreadsheet to Meta and your CRM and enter cost of goods. (Or I do it for you — the done-for-you option.)

02

See

The system computes PnL, unit economics and the whole funnel. Charts and trend lines show momentum instantly.

03

Act

Find the weak spot (AOV, conversion, returns) and work on exactly that — based on numbers, not guesses.

09 — Plans

What it costs to see your money clearly

Commissioning a spreadsheet like this from scratch starts at ₴15,000. Here it’s already built.

Standard
₴2,900 (~$70)
one-time

Spreadsheet + guide, self-setup

The spreadsheet itself (full access)
Setup video guide
Meta + CRM connection template
Updates
Get the spreadsheet →
done-for-youVIP
₴6,900 (~$165)
one-time

Done-for-you setup + review

Everything in Standard
I personally connect it to your business
30 min personal review of your numbers
Priority support
I want done-for-you →

14-day guarantee: not a fit — I refund. Access right after payment.

Оплата через WayForPay · Доступ і квитанція — на email одразу після оплати

10 — FAQ

Frequently asked

Is it a Google Sheet or Excel?

A Google Sheet: online, on any device, auto data collection from Meta and your CRM.

Is there a monthly fee?

No. One-time purchase, access forever.

I’m not a media buyer — can I handle it?

Yes, there’s a step-by-step video guide. Or take the done-for-you option and I’ll set it up.

Is my data safe?

It’s your copy in your own Google account. I have no access to your data.

Will it fit my niche?

Product/service + Meta ads — yes. There’s a breakdown by category.

When do I get access?

Right after payment.

Ready to see your business economy clearly?

Ads are just the tip. The real numbers live in your business economy. One file shows where they’re hidden. Stop guessing. Start seeing.

Yes, show me real profit →

One-time · instant access · 14-day money-back guarantee